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GROWERS
Infocado
What is Infocado?
Infocado is an internet based system, which has been developed to assist with the collection of more meaningful and timely data on the volume of Avocados entering the Australian marketplace. It will assist individual packhouses and grower packers make better informed management and marketing decisions.
There are currently three modules in Infocado – the seasonal forecasts, the weekly forecasts and the dispatch modules.
The seasonal forecasts module collects data from individual packhouses and grower packers on their expected monthly dispatch volumes for the next fifteen month period. Reports showing aggregated industry dispatch forecasts by variety and month for the next 15 months are available to Infocado users.
The weekly forecasts module collects data from individual packhouses and grower packers on their expected dispatches on a rolling 4 week basis. The data collected is aggregated and provided in a range of consolidated report on a weekly basis to Infocado users. Reports show variety and number of trays / bulk packs expected to be dispatched by Infocado users over coming four week based on weekly intervals.
The dispatch module collects more detailed data on product that has been dispatched by packhouses and grower packers across Australia in the previous week. These businesses enter the data online on a weekly basis (at the same time forecast data is entered). This data is then aggregated and a weekly Industry Summary Dispatch Report is made available to participating businesses each Monday.
The weekly Industry Summary Dispatch Report provides detailed information on varieties, fruit size, number of trays / bulk packs, destination markets and market type (wholesale or direct to supermarket).
There is no cost for participating in Infocado, but participants must be members of Avocados Australia. The Infocado system has been developed by Avocados Australia for the benefit of industry.
For more detailed information about Infocado click on ‘overview’ or if you pack and market fruit and need assistance with accessing and/or using the system click on ‘user instructions’.
What's being said!
"Over time this will be a fantastic tool for understanding the relationship between volumes and pricing throughout the year."
Daryl Boardman, Sunnyspot Packhouse.
"This is great. It is exactly what the industry needs. Now we'll know what product is going where and it will definitely assist us with our marketing decisions."
Judy Prosser,
Manager, Sunfresh.
Be involved...
Want to know more about Infocado? Need help with accessing the system? Need training for you or your staff? Have ideas on how we can do things better? If so, just ph 1300 303971 or email Infocado@avocado.org.au
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