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GROWERS
Marketing
The expenditure of grower levy funds raised to support marketing and promotional activities for the industry is managed in parnership with HAL and a range of external service providers.
The industry ensures the levy funds are used to employ a range of advertising professionals to undertake the scoping, development and implementation of promotional activities for the industry.
The Avocado campaign currently involves
- Print advertisements
- Point of sale material
- Television
- Online
- Website
In total, Australian avocado growers committed $1.6 million to marketing and promotional activities in 2007/2008.
For more information on the Australian avocado industry promotion campaign contact admin@avocado.org.au
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