Current News

Avocado Co-operative Program

7 August 2008

1. Domestic Promotion

2. Export Market Development

1. Avocado Co-operative Program - Domestic Promotion

Horticulture Australia (HAL) and Avocados Australia have committed to support the range of businesses that make up the avocado industry by allocating a budget for co-operative promotions in the 2008/09 season. The promotions must have similar goals and objectives to the national promotions campaign and meet required professional standards.

HAL and Avocados Australia recognise the value that various participants in the avocado industry provide in promoting the fruit within the highly competitive domestic market. By assisting these participants to effectively promote avocados, the Australian avocado industry is able to generate increased consumer exposure for the product leading to expanded sales and returns for growers.

What are Co-operative Promotions?

Co-operative promotions exist when separate organisations work together to promote the same product with mutually desirable outcomes. In the case of the avocados, funds have been allocated to enhance existing promotions of commercial organisations planned to take place in 2008/09 through financial and in-kind contributions.

What Should the Promotion’s Objectives Be?

All promotions supported from levies, either financially or in-kind, must have similar goals and objectives to the avocado industry’s national 5-year strategic plan and 3-year promotional plan. These are outlined in the Domestic Promotion Guidelines and Application Procedures for 2008/09.

2. Avocado Co-operative Program - Export Market Development

Horticulture Australia (HAL) and Avocados Australia have committed to support the range of businesses that make up the avocado industry by allocating a budget for co-operative export market development activities including promotions in the 2008/09 season, aimed specifically at improving Australian volume of avocado exports. The activities funded must have similar goals and objectives to the national avocado strategic plan and meet required professional standards.

HAL and Avocados Australia recognise the value that various participants in the avocado industry provide in market development for avocados within the highly competitive export market. By assisting these participants to effectively undertake market development and promotion activities, the Australian avocado industry is able to generate increased exposure for the product leading to expanded sales and returns for growers.

All promotions supported from levies, either financially or in-kind, must have similar goals and objectives to the avocado industry’s national 5-year strategic plan and 3-year promotional plan. These are outlined in the Export Market Development Guidelines and Application Procedures for 2008/09.

Please use the Avocado Co-operative Program Application Form to apply for either program.