Avocados Australia manages the Kangaroo Label and a set of barcodes for use on Australian grown avocados. Use of this label and barcodes is controlled under license with the Registered Label Suppliers listed below.
Grower packers or packhouses are encouraged to apply for a Packhouse Registration Number (PRN), which will authorise them to use the Kangaroo Label and set of barcodes. Once a PRN application is approved by Avocados Australia, the grower packer or packhouse will receive a unique PRN and the Registered Label Suppliers will be informed of the new PRN. Grower packers or packhouses may then contact any of the Registered Label Suppliers directly to order Kangaroo Labels.
If you would like to apply for a PRN, please complete and submit the Application form below. It is not a requirement that you are a member of Avocados Australia to obtain a PRN.
Further information about the Kangaroo Label and contact information for the Registered Label Suppliers can be viewed below.
About the Kangaroo Label
The Australian Kangaroo Label was developed by Avocados Australia in 2011. Avocados Australia created the on-fruit sticker at a time when the industry wanted to provide a better means for consumers to be able to identify and choose home-grown avocados in retail stores. The sticker clearly identifies the avocado country of origin at point-of-sale. Though the use of the label is optional, registered label users have overwhelmingly supported the Kangaroo Label.
Why use the Kangaroo Label?
The Australian Kangaroo Label has become an established brand in the marketplace at point-of-sale. The Kangaroo Label clearly identifies country of origin at point-of-sale to reassure shoppers they are buying Australian avocados and supporting Australian growers, and the regional communities across Australia in which they operate. Growers/packhouses must be registered to use the Kangaroo Label. The Packhouse Registration Number printed on the label as part of the specifications, provides a useful traceability mechanism which can assist with quality improvement and monitoring. This traceability mechanism is also strongly supported by the major retailers and is only available with the Kangaroo Label. The Kangaroo Label includes the Australian Avocados website address (avocado.org.au) where consumers can be directed to hundreds of recipes, nutritional information, useful information about how to get the best value from Australian avocados, and more.
Improved efficiency and effectiveness of the Kangaroo Label
Avocados Australia has reviewed and refined the Kangaroo Label specifications for the production of the label to ensure uniformity, efficiency and effectiveness for the industry. This process took into account the technical needs of the licensed Kangaroo Label Suppliers and the needs of Registered Label Users. At the same time this process also provided the opportunity for Avocados Australia to negotiate with major retailers to simplify their label requirements. Both Coles and Woolworths have now agreed to remove the requirement to identify different fruit sizes, so there will only be one label type required for each variety. Both chains have also agreed to remove the requirement for a barcode on the label. However, Coles still has a preference for a barcode on the label, unless label size constrains the use of a barcode. In this situation a Price Look Up (PLU) code is acceptable. Avocados Australia recommends that packhouses use a PLU instead of a barcode wherever possible, as it provides maximum exposure of the Australian Avocados brand. In view of this the Kangaroo Label designs are available with and without a barcode.
Registered Label Suppliers & Registered Label Users
Registered Kangaroo Label Suppliers are licensed to produce the Kangaroo Label (Aldine Printers, J-Tech, Label Press, Mildura Printing Services and Warehouse Design & Packaging), and are supported by Avocados Australia to maintain the relevant details concerning the Kangaroo Label specifications.
The royalty that applies to the Kangaroo Label is set at 40 cents per thousand labels (equal to approximately 1 cent per tray of avocados). This rate has not changed since the system was introduced over ten years ago (when it was set for the first label that was provided by Avocados Australia). The royalty covers the costs of administering the label registration program, registration of barcodes with GS1 and also assists in covering the costs of programs that are unable to be funded by the national levies managed by Horticulture Innovation Australia (HIA). Examples of this work include; State and Federal Government representation/Agri-political work and other issues management that is outside the scope of levy-funded projects, such as negotiating the above mentioned changes with Coles and Woolworths.