Market Development Manager
The industry currently enjoys very strong demand in the Australian market. However, Australia’s avocado production is forecast to increase dramatically in the coming years and industry will need to grow demand at a much faster rate than it has done in the past. This position has been created to ensure the collective industry activities to grow domestic demand are leveraged to achieve maximum impact. Three key areas of focus are quality, supply dynamics, and promotion.
You will work as a key member of the small, dedicated Avocados Australia team and work closely with the CEO to design and implement domestic market development strategies to build on and leverage existing programs. The priority areas for development are:
Quality – Improve the quality of avocados available to Australian consumers at retail point-of-sale. Working with Hort Innovation, major retail chains, key industry stakeholders, researchers and consultants you will develop and drive a coordinated program to achieve high-quality avocados at the retail level.
Supply dynamics – Help to leverage maximum value from the industry’s highly regarded crop forecasting and dispatch monitoring system (Infocado). Working with AALs Data Analyst you will ensure the value chain is well informed about the supply dynamics of Australian avocados across regions, seasons and varieties to facilitate optimal retailer category planning.
Promotion – Working closely with the Hort Innovation Avocado Marketing Manager and key accounts, you will seek to optimise the performance of the avocado levy-funded marketing and promotion program. You will establish relationships with the major retailers to seek opportunities to leverage the industry and retailer investments to drive growth in the avocado category.
This position is offered initially as a one-year full-time contract with the view for a long-term contract building on the first year of work.
Full details and applications via Seek, click here.
Avocados Australia is a not for profit representing the interests of the avocado industry; we don’t deal directly with arranging labour for farms and orchards. However, our Avocado Directory does list some labour hire companies and services that may be of use.
Avocado Directory: the directory is being constantly updated with new listings, businesses that service the avocado industry are encouraged to list here. If you click here, there are several labour hire firms listed in our Avocado Directory. One of them may be able to assist in your search for general industry work. (If that direct link does not work, search under “labour” in the Avocado Directory.)
Vacancies are also registered on the government’s Harvest Trail website (jobsearch.gov.au/harvest), as well as social media (Facebook Page – National Harvest Labour Information Service – facebook.com/National-Harvest-Labour-Information-Service-133019196865847/). The toll free number for the NHLIS is 1800 062 332.
Harvest Trail also has information on working on the Harvest Trail: fairwork.gov.au/horticulture-showcase/working-the-harvest-trail.